Deep Cuts Series: Jayda Smith, Founder of The Daughter Creative Co.


This is the B-Side story of Jayda Smith, who at only 21 years of age founded The Daughter Creative Co. Jayda is the daughter of Kim Westlund, the Founder of The Business B-Side podcast and this story is personal and one you won't want to miss.

Jayda spent 6 years (again, she's only 21) training and getting her red seal designation in the hair industry before she swiftly switched gears starting her own business creating unique pieces of art that speaks about an individual's identity, worth and value. Jayda grew up in a single-parent home with her Mom and tells the story of how her experience of growing up without a father impacted her perception of men and her struggle to find her true identity as a result. She is candid about her personal journey and how facing the pain head-on helped her heal and move forward.

Jayda has a heart for youth, or really anyone, that may find themselves in similar circumstances or in a battle for their identity. She is investing her time, talents and business to connect with those that find value in her message. As a Mom (and I'm obviously biased), this is my favorite B-Side podcast so far!

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